Designer- Ritu Kumar
Ritu Kumar is one of India’s foremost fashion designer, and the first woman to introduce the ‘boutique’ culture in India under the brand name ‘Ritu’. She has developed a unique style of her own, reflecting the ancient traditions of Indian craftsmanship in a contemporary vocabulary. With a background in art history and museology, which has enriched her horizons, Ritu’s understanding of ancient designs and the innovative use of traditional crafts has created a new classicism.
Ritu Kumar designs are inspired by Indian culture. She promotes Indian craftsmanship.
Ritu Kumar, has been awarded the Padma Shri Award 2013, the country’s fourth highest civilian award for her exceptional and distinguished service in the field of fashion, textile and craftsmanship
Ritu Kumar mostly works on contemporary designs. Her garments will be rich in work and with lots of Indian colours and antique jewelry. That’s her unique style. Ritu Kumar is credited as being one of the first Indian designers who was catalytic in bringing a contemporary idiom to several ancient skills and has been a strong force in marketing them to a dynamic modern India.